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Fanta Guaraná Launch

PROJECT NAME
Fanta Guaraná Launch
TAKE ME BACK
CLIENT
Fanta

OVERVIEW
Fanta is known for their exotic flavours. But in 2017 it launched the most common soda flavor in Brazil.
Guaraná is the most common soda flavor in Brazil - and it is also the main flavor of Coca-Cola's biggest competitor in the country.
We took this opportunity to play with this "flavour no one was expecting" to surprise consumers that were expecting another weird fruit. Sorry, kids.