Arrow

Tyson vs Paul TV

PROJECT NAME
Tyson vs Paul TV
TAKE ME BACK
CLIENT
Spaten + Netflix

OVERVIEW
We brought back the 90's to communicate Spaten's sponsorship for the Tyson vs Paul bout.
Do you remember what you did when your Tube TV lost its signal? Yeah, we also remember it.
That's why we used nostalgia as a hook and made consumers hit our big massive TV so they could watch the trailer and win prizes.