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The New Tropical

PROJECT NAME
The New Tropical
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CLIENT
Devassa | Heineken Group

OVERVIEW
Devassa is an unique kind of beer: brewed under the German law of purity, but with a Tropical touch.
Devassa believes that is this Tropical touch that makes the difference; the transformational power of Tropical is the key to the brazilian creativity.
We celebrate the Northeast region in Brazil by showing this melting pot of creativity and tropicalness that was able to change the beer - and the whole country.